Marketing Plan & Strategy Template - Complete Excel Workbook for Small Business Growth

Build a winning marketing strategy that drives real results.

This comprehensive Excel template gives you everything you need to plan, execute, and track your marketing efforts like a pro. Designed for small business owners, startups, and marketing managers who want to grow strategically without the guesswork.

What's inside:

• Market Analysis Tools – SWOT analysis, competitive research frameworks, and target audience profiling
• SMART Goal Setting – Define clear, measurable marketing objectives with built-in tracking
• Marketing Budget Planner – Track spend across all channels (email, social, SEO, PPC, content, events)
• 12-Month Content Calendar – Plan campaigns, posts, and promotions months in advance
• KPI Dashboard – Visual charts and metrics to monitor ROI, conversions, traffic, and engagement
• Campaign Tracker – Organize and measure every marketing initiative in one place

Why you'll love it:

• Pre-filled examples and expert tips guide you every step of the way
• Automatic calculations save hours of manual work
• Professional formatting makes it easy to share with your team or investors
• Works with Excel and Google Sheets
• Instant download – start planning today

Perfect for entrepreneurs launching new products, marketing managers building annual plans, consultants serving clients, or anyone serious about growing their business with a data-driven marketing strategy.

Stop guessing. Start growing. Download your template now and build a marketing plan that actually works.